Crafted Call lets buyers pay for artwork directly through your gallery's public pages, with payments collected through your connected Stripe account. This guide covers turning on online sales, listing work for sale, the ways buyers can pay, and what happens automatically when a sale completes.
Availability: Collecting orders is part of the core workflow on every plan. The public catalog and storefront (the Shop page) are part of the Commerce add-on, which is available to add on STARTER and included in GROWTH and higher plans. You can still sell individual pieces with purchase links on any plan once Stripe is connected.
Before You Start: Connect Stripe
Online payments flow through Stripe, so you must connect a Stripe account before any buyer can check out.
Go to Settings and open your payment settings
Connect or finish onboarding your Stripe account
Confirm your bank account and identity details are verified in Stripe
Until Stripe is connected and active, buyers will not be able to complete a purchase. For full setup steps, see Connecting Stripe to Accept Payments.
Tip: Stripe verification can take 1–3 business days. Start this before you announce a show or send purchase links so buyers aren't blocked at checkout.
Listing Artwork for Sale
Artwork becomes purchasable online when it has a price and an availability that allows sale (such as "For Sale" or "Available"). You set these on the piece itself.
Open the artwork — from an Exhibition, from Submissions, or from the artist's portfolio item
Set the Price (and Currency if you sell in more than one)
Set Availability to a sale-eligible status (for example, For Sale / Available)
Save
Once saved:
The artwork shows its price and an availability badge on its public detail page
A buy / Add to Cart action appears on pieces that are both priced and sale-eligible
Pieces marked Not For Sale, or with no price, display without a purchase option
Note: If you'd rather show a piece without a public price, you can hide the price on the artwork while still keeping it listed. A piece with no usable price cannot be purchased online.
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How Buyers Purchase
There are three ways a buyer can pay you online. They all create an order and route the money through your Stripe account.
1. The Shop / Storefront
When the Commerce add-on is active, your organization has a public Shop page at /org/<your-slug>/shop. It lists:
Available Artwork — exhibition pieces that are priced and sale-eligible
Shop Products — any catalog products you've created
Buyers browse, open a piece, and use Add to Cart. The cart is scoped to your organization, so a buyer can collect several pieces and check out together.
2. The Artwork Detail Page
Every public artwork page (/org/<your-slug>/artwork/<id>) shows the price, availability, full details, and an Add to Cart button when the piece is for sale. This is the page buyers land on from your exhibitions, your homepage spotlight, and shared links.
3. Individual Purchase Links
For a single piece — especially a submitted work or a private sale — you can generate a one-off Purchase Link that goes straight to a Stripe checkout. This works regardless of exhibition status, so it's ideal for a piece a collector asked about by phone or email.
Open the submission for the piece (it must be linked to a portfolio item)
Click Purchase Link
Confirm or override the Sale price (USD)
Choose how long the link stays valid (1, 3, 7, 14, or 30 days)
Click Generate link, then Copy and send it to the buyer
Each time the buyer opens the link, a fresh 24-hour Stripe checkout session is created, so they won't hit an expired page mid-purchase. If a piece has already sold, the link stops working and shows the buyer a friendly "already purchased" message.
Tip: Purchase links are private and not indexed by search engines. Send them directly to the buyer you have in mind.
Coupons at Checkout
If you offer discounts, buyers can enter a Promo Code in the cart and click Apply before paying. Valid coupons reduce the total, and the discount is recorded against the order. See Coupons & Discounts to create and manage codes.
What Happens When a Sale Completes
When a buyer's payment succeeds, Crafted Call finalizes everything automatically:
An order is created and marked Paid — it appears in your Orders list (see below)
The artwork is marked sold — its quantity sold increases, and once it's fully sold the availability flips to Sold
The public SOLD badge appears on exhibition and shop pages
The linked submission is updated to a sold status (pending pickup, or released if pickup was already released)
The artist is notified with the standard "your artwork sold" email
A confirmation email goes to the buyer
Your commission split is applied based on your commission settings
Commission Split
The order records your gallery commission and the estimated artist payout using your configured rate. For example, at a 30% gallery commission a $1,000 sale shows roughly $300 to the gallery and $700 to the artist (before Stripe and platform processing fees). Set your standard rate in your commission settings so this is calculated for you on every sale — see Recording Artwork Sales and Commission Settings.
Note: If two buyers race for the last copy of a piece, Crafted Call runs a final availability check and automatically refunds the buyer who lost the race, so you never double-sell.
Where Orders Appear
All online purchases land in Admin > Orders.
Go to Orders in the admin area
Browse orders with buyer, items, total, gallery commission, estimated artist payout, and status
Filter by status, date range, organization, or search by order ID / Stripe session
Click View order to open the full order detail
Use Export CSV to download orders matching your current filters
Order statuses you'll see include Paid, Pending, Processing, Canceled, and Failed. By default the list shows Paid orders so test or abandoned checkouts don't clutter your view.
Online Sales vs. Recording Offline Sales
Not every sale happens online. If you sell a piece in the gallery, by phone, or through a private arrangement, record it manually so your inventory and revenue stay accurate.
Online sale — buyer pays through the Shop, an artwork page, or a purchase link; the order, sold status, and notifications are all created for you
Offline / manual sale — you enter the buyer and price yourself; the piece is marked sold the same way, but no Stripe payment is collected through Crafted Call
The two approaches are reconciled: if you record a manual sale and a matching purchase-link payment later arrives, Crafted Call treats the payment as the canonical record and backfills the buyer details instead of double-selling. For the manual workflow, holds, payment status, and provenance certificates, see Recording Artwork Sales.
Troubleshooting
No buy button on a piece that should be for sale?
Confirm the artwork has a price greater than zero
Confirm Availability is a sale-eligible status (For Sale / Available), not Not For Sale
Confirm the exhibition is public and live (installed, open, or closing)
Buyers can't reach checkout?
Verify Stripe is connected and verification is complete
For the Shop page specifically, confirm the Commerce add-on is active on your plan
Purchase link says "not yet priced"?
The link needs a sale price of at least 1. Re-open the dialog, enter the price, and generate a fresh link.
Purchase link expired?
Generate a new one. Links have a duration you choose (up to 30 days); the buyer's individual checkout session refreshes every 24 hours within that window.
