Email Campaign Basics

Email campaigns are a powerful way to keep your artists, subscribers, and audience engaged with your gallery's latest calls, exhibitions, and events. This guide walks you through creating and managing campaigns in Crafted Call.

Creating Your First Campaign

To create a new email campaign, navigate to Marketing > Campaigns and click New Campaign. You'll be prompted to:

1. Select a template - Choose from your existing templates or start with a blank campaign
2. Name your campaign - Use a descriptive name that helps you identify it later (e.g., "Spring Call 2026 Launch")
3. Choose recipients - Select which subscribers will receive this campaign
4. Set send time - Schedule for immediate sending or a specific date and time

Tip: Use consistent naming conventions like [MONTH] [TYPE] [YEAR] to keep your campaign library organized and searchable.

Campaign Status Overview

Every campaign moves through distinct lifecycle stages:

Draft - Your campaign is being created and edited. Changes can be made freely. Subject lines, content, and recipients can all be modified.

Scheduled - The campaign is queued for sending at a specific time. You can still edit scheduled campaigns, but changes must be made before the send window begins.

Sending - The campaign is actively being delivered to subscribers. Live progress metrics are displayed, including delivery rate and any bounce errors.

Sent - Delivery is complete. The campaign becomes read-only, but performance metrics remain accessible for analysis.

Configuring Campaign Headers

Campaign headers determine how your email appears in subscribers' inboxes and which address they reply to.

From Name - The sender name displayed in email clients. Use your gallery or organization name for consistency. Examples: "Artisan Gallery," "The Museum," or "Artist Residency Program."

From Email Address - The sending address. This must be verified in your organization's email provider settings. Typically formatted as noreply@yourgallery.com or marketing@yourgallery.com.

Use a recognizable from address so subscribers immediately know who sent the email. Avoid generic addresses like "" as these may trigger spam filters.